Exploring the Social Trend Indications of Utilizing E-Commerce during and after COVID-19’s Hit

Abstract

COVID-19 is a major global crisis affecter, changing global norms and societal behavioral models. Many companies have faced existential crises, but on the other hand, businesses that were and are helping others to boost digitalization, ICT and software solutions deployment, remote communications integration, e-commerce & e-services, and so on, have boosted their businesses, as people shifted online during the global lockdown and international travel restrictions. Our work explores the trend of e-commerce and e-services utilization during the ease of restrictions and the social distancing period to forecast the trend continuation patterns after the pandemic. An online survey was conducted and targeted individuals in Saudi Arabia and Egypt, resulting in 155 participants. The data were analyzed from four perspectives: demographics, COVID-19 health impact, trend analysis, and regression analysis. The results indicate heavy utilization of e-commerce and e-services during the global movement restrictions and travel bans. This trend has, however, significantly reduced during the ease of restrictions and social distancing period. Utilizing e-commerce and e-services in Saudi Arabia and Egypt, based on the research data, is positively correlated to the outbreak conditions. On the other hand, current data still does not give clear indications, and this pattern is going to be mostly, partly, or not at all permanent now as societies are returning to mostly a free movement of people and marginally restricted social distancing times.

Keywords

• COVID-19
• digitalization
• e-commerce
• Egypt
• Saudi Arabia
• social trend