Indonesian Journal of Innovation and Applied Sciences (Jun 2022)
Role of Mass Media in Using Antenatal Care Services among Pregnant Women in Bangladesh
Abstract
The purpose of this study is to measure the predicting factors which can play a role of mass media in using the Antenatal Care Services (ANC) for pregnant women. The mixed-method strategy is followed in this study. 50 women were selected based on a convenient sampling technique to gather survey data including open and closed-ended responses. A frequency table was carried out to generate the study findings. Along with this, a few case studies were taken to support the quantitative findings so that the outcomes proved a more solid investigation. The study findings showed that there was a positive linkage between media programs and the ANC status of rural women. Pregnant women will get a clear view of how they should be more aware when they are in complications and how they will take advice from mass media pre-post delivery period.
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