INFLUENCE OF INDUSTRY 4.0 ON THE INVESTMENT ACTIVITIES OF TRANSNATIONAL CORPORATIONS

Abstract

The study considers the issue of investment activity of transnational corporations – the largest representatives of world business, which acquire new features that are developed under the influence of the fourth industrial revolution. The study highlighted the increasing role of corporations in the international investment market. The authors mention the features of rhetoric that accompanies the penetration of TNCs into the economic systems of the world and reflects the impact on economic, political, and social components, highlighting the rules of foreign direct investment state regulation, founding the most liberal approaches to attracting FDI. Tracking the changes taking place under the influence of Industry 4.0 allowed to develop a list of features that are inherent in the investment activities of TNCs. Among the inherent features, the reshoring process, which has been used by United States corporations for a long time, is gaining popularity. The study reflects the course of export-import operations with foreign direct investment in the world, which is developed by analysing the data on the flow of FDI imports and exports. It is established that Industry 4.0 is described by such risks, which are developed due to the growth of instability and a high level of uncertainty of the result. Attempts to integrate achievements of the fourth industrial revolution into economic and business practices, which are rapidly taking place in the modern world, are directly related to Ukraine, which is in great need of international financial and technological aid. It is emphasised that TNCs can provide the country with the said resources as the leading investors for Ukraine, despite the fact that in Ukraine the amount of foreign investment from TNCs is currently insignificant and mainly aimed at meeting the needs of the domestic market, own consumption and not in export-oriented industries. The study also analyses the factors of direct influence on the decision of corporate management to conduct business in Ukraine. Furthermore, the study emphasised the necessity of developing and implementing effective state regulatory mechanisms that can balance the interests of leading corporations and national enterprises.

Keywords

• investments
• investment strategies
• reshoring
• transnational corporations
• industry 4.0