Applying the Analysis of Planned Behavior Theory on Adoption of Organic Farming

Abstract

Organic farming is a comprehensive management system. Now, this kind of farming has accepted in 172 country and organic products are produced. Present research was applied type and one with correlational- descriptive method. Statistical population includes 616 farmers of Dizajrod-e-Gharbi of Ajabshir County that finally chose 237 as sample size by using Cochran formula and multi stage appropriate classified sampling method. Analyzing data from a research-made questionnaire according to conceptual model and multiple regression revealed that effective variables on adoption of organic farming based on β statistics respectively includes: perceived behavior control (0.499), technology facilitating condition (0.390), peer influence (0.319), subjective norm (0.312), perceived usefulness (0.284), and attitude (0.183). Suggestions; necessary measures about ease of operation and actions related to organic cultivation be applied with use of Process analysis technique. Also, access to the necessary materials and inputs for adoption of organic cultivation is an indispensable condition that must be anticipated and provided as soon as possible.

Keywords

• Adoption
• Analysis of Behavior
• Applying
• Organic Farming
• Planned Behavior