Competition and controlling images as the fuel igniting Beyoncé and Rihanna fandom fights

Abstract

Beyoncé and Rihanna, two of the most commercially successful black women of all time, have long been painted as rivals by the media, which in turn negatively affects the relationship between the women's fan bases, known respectively as the BeyHive and the Rihanna Navy. These controlling images of black women, which uphold the norm of competition in pop music fandom, dictate the production and dissemination of stereotypes of black women.

Keywords

• Advocacy
• Hierarchies
• Multiracial white supremacist patriarchy (MRWaSP)
• Neoliberalism