OPPOSITIVE METAPHORICAL MODELS IN THE GERMAN POLITICAL DISCOURSE

Abstract

The paper deals with the analysis of German Chancellor Angela Merkel’s metaphoric image in the German press. As a result of analysis 8 binary metaphorical constructions, verbalized by two components, one of which is positively marked (PM), the other one have been negatively (NM) identified. Statistical analysis of the linguistic material allowed to conclude that the assessment of Merkel is ambivalently with a slight predominance of positive estimation.

Keywords

• political metaphor
• metaphorical model
• binary metaphorical construction
• ambivalent assessment
• socio-personal concept Kanzlerin Angela Merkel Chancellor Angela Merkel
• политическая метафора
• метафорическая модель
• бинарная метафорическая конструкция
• амбивалентная оценка
• социо-персональный концепт Kanzlerin Angela Merkel канцлер(ша) Ангела Меркель