Main Approaches to the Complex Design of the Political Image of the State

Abstract

The article contains analysis of approaches to the study of political image of the state in such disciplines as international relations, communications, public relations, marketing. It also determines the specificity of each approach and the most important aspects in demand for design practices. The article underlines the necessity of complex use of the achievements of various disciplines to improve existing methods.

Keywords

• политическое проектирование
• политический имидж
• имидж государства