Tradition of Sedekah Bumi in Sendang Jomblang Gabus Village: an Ethnography Communication Approach

Abstract

This study aimed to determine the communication patterns formed in the Sendang Jomblang community of Gabus village in conducting Sedekah Bumi. The third communication pattern is more directed in conducting Sedekah Bumi. This research was conducted using descriptive qualitative by describing the results of observations, interviews, and documentation. The method used in this research is the qualitative approach. Based on the results of the analysis of the data, it can be concluded that the communication patterns that are formed are; (1) action communication patterns, (2) interaction communication patterns, and (3) inter-community transaction communication patterns. Groups communication identity is influenced through the personal layer, engagement layer, relational and communal, all of which form a communication identity.