LATEST ADVANCES AND CHANGES IN PURCHASING BEHAVIOR UNDER THE IMPACT OF THE COVID-19 PANDEMIC

Abstract

The present article dwells into the extant literature regarding purchasing behavior in order to report on the latest advances that have occurred under the impact of the COVID-19 pandemic. In this context, purchasing behavior has substantially changed, with customers worldwide being increasingly interested in online shopping experiences as compared to offline shopping sessions for a variety of benefits. The characteristics of pre-pandemic and post-pandemic purchasing behavior are addressed in detail

Keywords

• purchasing behavior
• decision-making process
• online shopping
• offline shopping
• trust
• change
• covid-19