Takahashi, H., & CCC Marketing Research and Development Institute (Eds.). Zaitsu, R., & Oyama, S. (2022). Marketing in the Era of Consumption without Ownership: Subscription and Sharing Services. Tokyo: Dobunkan. (In Japanese)

• Hikaru Yamamoto

Affiliations

Hikaru Yamamoto

Professor, Faculty of Business and Commerce, Keio University, Japan