Persona non grata in televisionand radio discourse (exemplified in names of TV and radio programs)

Abstract

Phrasemes representing “the personality” concept used as the names of TV- and radio programs and features of their discourse realization and transformation are considered in the article.

Keywords

• массово-информационный дискурс
• дискурсивная деятельность
• коммуникативная стратегия
• фразема
• трансформация значения