Research on the impact of commercial health education and promotion activities on consumer health behavior

Abstract

The Chinese government emphasizes the importance of public health and disease prevention under the Healthy China strategy. According to data, cardiovascular diseases, cancer, and chronic respiratory diseases are the leading causes of death among both urban and rural residents in China, and the number of patients with chronic diseases and medical expenses continues to rise. The Healthy China strategy advocates a shift from treatment to prevention, emphasizing the importance of health education and promotion. However, the development of China’s health industry is relatively late, and academic research related to health lags behind. Currently, research in the field of health education in China is mainly focused on school health education, prevention and control of chronic diseases, and intervention in major diseases. There is relatively limited research on the impact of commercial health education and promotional activities on the daily health behaviors and health consumption behaviors of the general population. This study aims to investigate the impact of commercial health education and promotional activities on Chinese consumers.