Developing ‘Smart’ Dairy Farming Responsive to Farmers and Consumer-Citizens: A Review

Abstract

Innovation has resulted in more dairy products being produced with less inputs than ever before. It has also affected how animals are raised, the structure of the sector and the nature of products produced. Not all impacts have been positive. As disruptive technologies—such as precision farming and robotics—herald significant change, it is timely to reflect on the perspectives of different actors on innovations within the sector. Drawing on a review of academic literature, this paper considers farmers’ and consumer-citizens’ perspectives; as expected, their diverse knowledge, interests and values surface a range of perspectives. To provide focus to the study, it examines technologies across three stages of the dairy production cycle: breeding, feeding and milking. It finds that consumer-citizen and farmer perspectives have been examined by researchers in several countries, using a variety of methods, across a range of technologies. It finds both areas of agreement and tension within and between consumer-citizen and producer cohorts. While differences in knowledge account for some variation, differences in values are also significant. The extent to which efforts can and should be put into addressing differences is raised as a point for reflection.

Keywords

• responsible research and innovation
• RRI
• consumer
• citizen
• farmer
• attitude