The Adjustment Process and Integration Path of Cultural Adaptation of Tourism-Driven Traditional Village Residents

Abstract

Traditional village culture is an important part of rural culture as well as a precious heritage and historical memory of the Chinese nation, and its effective inheritance and sustainable development have attracted much attention. However, traditional village culture is often in a disadvantaged position in the process of urban-rural cultural exchanges, and the cultural adaptation problem of traditional village residents creates difficulties for the integration of urban-rural culture and the development of traditional cultural inheritance in China. In the context of traditional village conservation and tourism development, the cultural adaptation of traditional village residents is related to the resolution of the contradiction among traditional village development and conservation, the realization of the residents' good life, and the realization of the creative transformation and innovative development of traditional culture. Based on the literature on cultural adaptation, case summaries, and long-term field research experiences, this study clarifies the practical objectives of the cultural adaptation of tourism-driven traditional village residents, refines the process mechanism of their cultural adaptation by combining dimensions and processes, and explores the integration path of cultural adaptation based on positive psychology. The results show that first, the process mechanism of cultural adaptation of the residents of tourism-driven traditional villages can be investigated by combining the context of the evolution of urban-rural relationships in China and the U-curve theory of cultural adaptation. During the period of foreign culture entry, residents' external actions are actively cooperative, although their internal perceptions show foreign culture biases and development opportunity expectations. During the period of cultural clash and adjustment, conflicts and contradictions in daily life and behavioral expressions of residents are frequent, causing negative internal psychological emotions and cultural assimilation. The goal of the cultural integration period is that after a series of conflicts, residents will actively cooperate in their external behavior, and will be able to pass on their culture and seek progress. In terms of internal perceptions, residents will have increased psychological satisfaction, cultural confidence, and positive and open cultural perceptions. Further, borrowing from the research concept of positive psychology, we created a positive social organization system with three aspects: government macro-control, coordination of multiple groups, and a preventive supervision mechanism; a positive personality trait system with three aspects: cross-cultural interaction skills, ownership concept, and flexible and open cultural cognition; and a positive emotional experience system with three aspects: cultural identity, positive gaze of visitors, and community care. Based on the above systems, corresponding countermeasures to be taken at different stages of the cultural adaptation process are proposed to construct an integrated path of cultural adaptation for residents of traditional villages. This study explores the process mechanism and integration path of cultural adaptation of traditional village residents to deepen the interactive logic of locality and cultural adaptation, and provides a scientific reference for community governance and conservation practices in traditional villages, supporting traditional village locality protection and urban-rural integration.

Keywords

• tourism
• traditional village
• residents
• cultural adaptation
• positive psychology