At present, the existence of a close interrelation between the processes of development of the culture, the consumptions and the urban dynamics is evident. In a scenario of intense social relations, such as the city of Santiago de Cuba, being the preferential spaces of localization, they are acquiring a relevance in the studies of cultural consumption, with diverse optics and plural gnoseological frameworks. The objective of this article is to evaluate the emergence of segments of Santiago society, mainly composed of young people, which point to the presence of an idle, non - productive class associated with consumption.
