The role of trust in purchase intentions in collaborative consumption in emerging economies: A Colombian perspective

Abstract

AbstractThis study explores the role of trust in purchase intentions for collaborative consumption services in Colombia. Data were collected through an online survey (n = 233) to test the proposed conceptual model. Results confirmed the direct relationship among disposition of trust, trust in the intermediary, and trust in the service provider and, consequently, the positive relationship among these variables in relation to purchase intentions. Additionally, the disposition of trust does not directly influence purchase intentions. Practical implications for the enhancement of trust are provided. This work advances the literature on the influence of trust on collaborative consumption in emerging economies.

Keywords

• collaborative consumption
• trust
• purchase intentions
• emerging economies