Because of the high costs related to environmental and climate protection, green products and green energy sources, firms are not interested in reducing environment-unfriendly activities. But even large companies can afford allocating money for research? Apple won a patent which, if used in the near future, it could transform into a mobile IPhone 5 obsolete and polluting the atmosphere. Apple patent obtained is related to the integration of a touchscreen display has a solar charging system. But who was the open mind behing the rise of Apple? Steve Jobs dropped out of college after six months and spent the next eighteen months attend on creative classes. Starting with the definition of green economy, the purpose of this paper is to analyse how to reduce environmental risks, so the economy becomes a component of the ecosystem in which it resides. A person with completed studies can be a skilled specialist who has mastered the field, but condemned to be only professional competent, but not an open mind who contribute to innovation. In conclusion, the future of the planet depends on business decisions, and whether they will be good, earth will be a place that future generations will enjoy it.