Sweet pepper (Capsicum annuum L.) is one of the most consumed vegetables in the world, being recognized as a food with high nutritional value. Recently, the market for sweet and colorful mini peppers has increased, especially among the most demanding consumers in the novelties in vegetables and functional foods. In this sense, we evaluated mini sweet peppers genotypes (Akamu, Kaiki, Kalani, Kaolin e Moke from Isla® seeds) regarding the physical-chemical, nutritional and sensory analysis aspects. A wide variability was observed among genotypes, highlighting the Kalani genotype for total carotenoids, and the genotypes Akamu, Kaiki and Kaolin for phenolic totals content and antioxidant activity. Moke and Kaolin showed higher vitamin C content and fruit firmness. Based on sensory analysis, Kalani, Kaiki, Kaolin and Akamu obtained greater global acceptance. The genotypes can be considered an important marketing strategy of mini sweet peppers trade, associating different shapes, colors and nutritional quality.