International business fair: a proposal for an experiential business game in the classroom

Abstract

Teaching mediated by games companies experiential classroom nurture the enhancement of learning the scientific content as well as the issues of practical preparation , negotiation and closing of a sale in foreign trade. This work was conducted using the methodology of action research , and described as a case study of a didactic proposal gaming companies like experiential done in class with two groups of discipline Foreign Trade , a federal university , and another class discipline Internationalization of Companies, a private college , whose aim was to verify the relationship of knowledge used by students to carry out a simulation of a fair international business . As a general result observed , one can show that the students were able to systematize the issues related to strategy , negotiation , definitions of productive capacities , international marketing environment organization for the event and documents necessary for the export of applications , as well as the motivation of students to perform the activity and the limitations that were observed lack of technical knowledge of the products, dissemination and a second language , in addition to the formation of the foreign currency price.

Keywords

• ensino de administração
• feira de negócios internacionais
• internacionalização de empresas