MEDIA PRACTICE OF USING ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN UKRAINE

Abstract

The article identifies and analyses the main cases and trends in using artificial intelligence technologies in domestic media activity. The article’s relevance lies in the need to study the peculiarities of using artificial intelligence in the media. It is because the active involvement of artificial intelligence in the field of journalism presents specialists with a number of new challenges and issues related to the quality, reliability, ethics and social responsibility of journalistic materials, as well as the role, status, rights and obligations of journalists and media audience. Artificial intelligence can create content that is difficult to distinguish from human content, leading to manipulation, deception, plagiarism, copyright infringement, etc. A set of scientific research methods is used to achieve the goal: descriptive, systematization, comparative, analysis, synthesis, and generalization. The development vectors of projects with the involvement of artificial intelligence from the Associated Press – the first information agency that began to combine journalistic work with smart technologies were analyzed. The peculiarities of implementing artificial intelligence functionality in the media sphere are also investigated. Thus, the first examples of the use of content generated by artificial intelligence by well-known domestic information projects -«Bigus Info» and «Slidstvo Info» were highlighted; cases of the use of artificial intelligence in the publication «Texty.org» and the deep analytics blog «DeepStateUA» were considered. The article also attempts to investigate the transformative impact of artificial intelligence on the domestic media sphere. The research can be useful for a wide range of interested persons, in particular media practitioners, as well as teachers and students of higher education institutions and scientists. The article will contribute to increasing the number of scientific studies on the outlined topic and make it possible to extrapolate theoretical positions into the practical plane.

Keywords

• artificial intelligence
• innovative technologies
• media practice
• media platforms
• media tools
• content.