Adaptation Strategies of PT. Gajah Tunggal Tbk in Implementing CSR Programs During the COVID-19 Pandemic (2020-2022)

Abstract

Gajah Tunggal Tbk, as the largest tire manufacturer in Southeast Asia, is one of the manufacturing companies that has survived during the Covid-19 pandemic. PT. Gajah Tunggal Tbk actively participates in CSR practices based on the Four Pillars: Environmental, Welfare, Community, and Economic. The focus of this research is to describe and analyze adaptation strategies in the implementation of Gajah Tunggal's CSR program during the Covid-19 pandemic. This research approach utilizes qualitative methods with descriptive research types. Data collection involves in-depth interviews and document studies on the annual reports and sustainability reports of PT. Gajah Tunggal Tbk (2021-2022). The research results indicate that adaptation strategies in the implementation of Gajah Tunggal's CSR program are carried out by following national policy instructions through the application of Covid-19 protocols and handling, determining CSR program initiatives based on mapping and formulation results agreed upon by stakeholders, and implementing CSR programs during the Covid-19 pandemic (2020-2022).

Keywords

• Covid-19, CSR, Adaptation Strategy, PT. Gajah Tunggal Tbk.