Comparison of Usability Level of E-Commerce Websites: Daraz and Homeshopping

Abstract

Usability denotes approaches for refining the ease-of-use application design. Online free classified shopping websites "daraz.pk" and "Homeshopping.pk" were most often used and top five online stores in Pakistan. It is important for the realization of online business is that the structure of online shopping websites should be effective and efficient. The study aimed to compare the usability level of both shopping websites in the form of Efficiency, Satisfaction and Effectiveness. It was found that e-commerce websites with higher usability have a more re-accessed probability. Two different evaluation methods were used: User testing and quick and dirty. Total 10 users were used in this study and participated in filling out the questionnaires for satisfaction using the quick and dirty method. Then eight users were randomly taken to check both websites' efficiency and effectiveness using user testing. This user testing of daraz.pk and Homeshopping.pk established that daraz.pk has greater efficiency compared to Homeshopping.pk, but Homeshopping.pk has higher usability in terms of effectiveness.

Keywords

• Usability, User Testing, Quick and Dirty Method, daraz.pk, Homeshopping.pk