Annals of the University of Oradea: Economic Science (Dec 2020)
SUPPORTING CORPORATE DECISION-MAKING WITH THE TABLEAU PROGRAM
Abstract
Decision making is a common activity for all of us. Often we find ourselves in a position to be among different options and alternatives choose. While related to our everyday actions decision situations contain few alternatives, belonging to our work, to business decisions are more complex and we need a considerable amount of information and knowledge to make a decision. The quality of our decision depends heavily on the accuracy of the knowledge and information available to us, which can range from exact knowledge to belief. The rapidly changing information technology environment assigns a significant and ever-increasing role to the information systems used by managers. In today 's economic environment, all kinds of help is useful for managers, which a they can be used in decision-making, whether long-term strategic or short-term operational these are decisions. The simplest way to support decision - making is to use the knowledge and skills in question concise presentation, presentation, summary and weighting of information. A higher level of decision support is the use of tools that make the relationships between the different components of the decision problem and the uncertain effects of the environment visible. For the operation of companies, the continuous development of decision support functions, the application of business intelligence (BI) tools, is a priority, since those facilitate the undertaking of management tasks as support instruments. All these methods are info-communication solutions, which are applicable to link and analyse data, obtained from various data sources of the company systems. These are reporting-oriented, focussing on decision support. In our study, we introduce an application of the latest Tableau software, supporting business intelligence, which is applicable at SME's and corporations as well. Within Hungary, we have created a system that provides assistance to entrepreneurs in the border region of Hajdú-Bihar County, with the help of which they can examine the performance of their business in a benchmark-like way, on the other hand by changing certain input parameters of the model - e.g. by achieving the planned future performances - it is possible to show what kind of development and change they can achieve in the given business environment.
