Names (Apr 2018)

A Note on Selected Craft Beer Brand Names

  • Frank Nuessel

DOI
https://doi.org/10.1080/00277738.2018.1453278
Journal volume & issue
Vol. 66, no. 2

Abstract

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This note addresses selectively the names of craft beers produced by U.S. microbreweries. It considers the following points: (1) a brief history of beer, (2) the rise of the microbrewery in the U.S., (3) a definition of microbrewery, (4) a brief discussion of beer and craft beer in popular culture (film, television, collecting beer paraphernalia), and (5) a selected list of craft beer brand names to illustrate their referents.

Keywords