International Review of Management and Marketing (Oct 2019)
Global Value Chain Governance and Relation between Local Actors in the Burundian Tea Sector
Abstract
In the context of globalization, the success of a firm to sell its products on international and regional markets depends on the type of governance exercised in a given sector. This article mobilizes a theoretical framework of global value chain governance to analyze the type of governance exercised in the tea sector in Burundi. A qualitative analysis of data from a survey of 120 small tea farmers in the Ijenda and Teza areas reveals that control and coordination in the sector is ensured by captive governance. In addition, a stagnation of the price of the green leaf tea over a decade generates a lack of interest in the tea farming out on small farming areas. Only 25% of small tea farmers in Ijenda and 36% in Teza want an extension. Keywords: captive governance, market governance, global value chain, Tea. JEL Classifications: O13, O21, P32, P42 DOI: https://doi.org/10.32479/irmm.8857