ETHNOCULTURAL POTENTIAL OF THE MEANING OF WORDS (WREATH - CROWN)

Abstract

The article continues the series of publications of the author on Ukrainian ethnolinguistics. The idea of semiotic modeling of ethnocultural vocabulary (ritual, customary, folklore, connected with traditional folk culture) is gaining new impetus today, and research on this range of problems is explosive. The real world is articulated and interpreted through human perception in the form of pictures of language, created or shaped by man in terms of his physical and spiritual (ideal) interaction with the environment, presented conceptually. The concept is a fragment of knowledge, personal experience, which includes both linguistic and extralinguistic information. Conceptual modeling of objects of folk culture, their syncretic description by constructing logical-conceptual coordinates, allows to reveal new, little-noticed, hidden features of structuring vocabulary on the principle of fields - derivational, synonymous, antonymous or epidemigmatic. To reconstruct the ontological and contextual bases of archaic vocabulary motivation. This makes it possible to identify national priorities, ethno-national and stereotypical features against the background of national and common language values through the penetration of verbal and mythopoetic symbolism, modeled in a holistic system. Each culture, modeling its "linguistic image of the world" or semiotic code, identifies, lingualizes and modifies a fragment of reality, affects the meaning and expression of a particular language, ways of nominating culture, because culture is not so much a material phenomenon consisting of things. people, their behavior, is the organization of these components in the mind in a certain model of cognition and interpretation of the world. The linguistic picture of the world of each nation is based on its conceptual sphere, in which a prominent place belongs to florists. Each of the ethnic groups, for example, Eastern Slavs, in addition to common, has specific associates. The practical value of the article is that the concepts enshrined in the vocabulary of one language are equivalent to another, show how important this reality is in the life of an individual people as a way of their national self-identification, separation from other linguistic and cultural communities.