Competitiveness and commercial barriers to Brazilian chicken production from the perspective of managers: An evaluation using the Cross Impacts Matrix MIC MAC

Abstract

The objective of this study was to analyze tariff and non-tariff barriers on international trade in chicken meat and its impact on world trade between the years 2015 and 2016, based oninterviews with managers of the main chicken meat producing western region of Paraná. To analyze the factors influencing exports, the MICMAC Method was used which pointed to internal variables such as complex legislation, internal bureaucracy and tax burden, which are considered barriers to Brazilian exports. The method also showed the external variables that can affect the competitiveness of chicken production as sanitary, technical and tariff barriers, as well as specific legislation. The MICMAC system, despite being a data analysis tool, is not able to discard irrelevant data, or to realize that this or that one does not fit well in the context to be analyzed.

Keywords

• Chicken
• Exports
• Barriers