Changes in the role of digital services in retail in the context of a crisis

Abstract

The article studies the transformation of the role of digital services in the retail trade in the context of the economic crisis that started in 2020. The subject of the research is digitalization of retail trade services. The study aims to identify the trends in the retail digital services development in the context of the economic crisis as well as to identify the priorities of their development in the near future. Research methods used in the scope of the study include the following ones: retrospective analysis, comparison, grouping, and synthesis. The main results of the study: The authors explore specific features of digitalization of services in the retail trade in the national market. The study identifies the market development trends of the retail digital services in the context of a crisis. The authors propose measures aiming digital transformation of the national market of retail trade services in the face of the current situation in the national economy. The obtained results constitute the scientific novelty of the study as the authors identify the market trends and propose specific activities to ensure development of digital services in retail in the context of a crisis in the national economy.