Technological-personal factors of university students’ behavioral intention to continue using online services after the pandemic

Abstract

AbstractWe examine the role of technological-personal factors of university students’ behavioural intention (BI) to continue using online services provided by the Ministry of Education in Oman after the pandemic. In total, 657 valid responses were collected from students who use online ministry services. We found that self-efficacy (SE) to be a determining factor in their intention to continue using the online services, which is affected by technology task fit (TTF), facilitating conditions (FC) and system quality (SQ) which has the highest effect. Our study is one of the few studies that contributed towards extending the theory of planned behaviour (TPB) after the pandemic, by including the previous four technological-personal factors. We believe that our study will help educational administrative departments to consider the main factors, mainly the quality of online systems, when designing their services to ensure that students continue using online services in the future. The study contributes also to the current research of university students’ behaviour towards using online services provided by central government.

Keywords

• theory of planned behaviour
• technology task fit
• system quality
• e-government
• e-services