The optimization of social media usage by BP2MI for Indonesian migrant worker families in rural areas

Abstract

This study aims to examine the use of information technology through the Indonesian Migrant Workers Protection Agency (BP2MI), Twitter account @bp2mi_ri. It is concerned with the management of BP2MI in public communication using social media in the information disclosure era. Furthermore, it maps the information in Twitter account @bp2mi_ri related to the issue of Indonesian migrant workers. This also explored the Twitter account @bp2mi_ri by utilizing computer-assisted qualitative data analysis software (CAQDAS), such as NVivo 12 plus to determine the level of sentiment, dominance of information, and influential actors in relations to the Indonesian Migrant Workers (TKI). The results showed that BP@MI has maximized social media, specifically Twitter, in communicating with the public, and the sentiment tends to be negative. This study is important in terms of efforts to distribute information to employees, including those in the agricultural sector, employers, and especially the families of migrant workers living in rural areas, in order to promote sustainable development.