Publications (Aug 2015)
Themed Volumes: A Blessing or a Curse?
Abstract
Research in Transportation Business and Management (RTBM) was launched in 2009 with the first volume appearing in August 2011. The format of the journal is somewhat different to that of conventional journals in that each volume is themed focusing on a particular aspect of transportation from a business and management perspective. This paper focuses on the format of the journal and the decisions taken at the time of launch, eventually drawing conclusions about the chosen format and whether it has been an effective format for the competitive space into which the journal was launched. With four years of production data available, the authors conclude that the format has offered both positive and negative aspects, but that overall the launch format chosen was right for the competitive environment faced.
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