TWITTER: KAWAN, SEKALIGUS LAWAN BAGI REDAKSI BERITA

Abstract

Twitter has given "color" to the newsroom. Its presence makes the mass media should adapt whether to use it and/or match it. As one of social media, for newsroom, Twitter acts as a new news source, media promotion—interaction, and media used to see a trend topic. Until now, the role is still attached to Twitter. But, what about his chances in the future, how do editors respond, then this study is a qualitative research method by utilizing two types of data to be analyzed, namely: primary data obtained from interviews senior editors who represent four mass media (online, print, radio, and TV) and secondary data obtained from literature and documents. The results showed that Twitter is still likely to be a new news source as well asa medium of socialization and interaction. Twitter is also likely to even become a competitor to the mainstream mass media. The mass media has variety of strategies to use Twitter. One thing to do is constantly innovating in utilizing the feature offered Twitter.

Keywords

• twitter
• newsroom
• social media
• news
• journalism