The impact of tourism marketing in enhancing competitive capabilities.

Abstract

This study aimed to examine the impact of tourism marketing in enhancing the competitive capabilities of the tourism sector in the Iraqi Kurdistan Region through the perspectives of (370) tourists' fourth class hotels in the city of Erbil. The study was based on the descriptive analytical method, which included the use of a questionnaire to collect primary data in order to calculate the mean and standard deviations of the data. The theoretical section provides background information through the use of books, academic journals and related studies. The most important results of this study are that the level of perceptions of the study sample on tourism marketing and competitive capabilities was medium and high, and that tourism marketing has an impact on enhancing the level of competitive capabilities.

Keywords

• tourism marketing
• tourism product
• tourism product pricing
• tourism promotion
• competitive capabilities