The Strategic Adaptation of Enterprise and Analysis of Methodical Approaches to its Evaluation in the Context of Ukraine’s Integration into the European Union

Abstract

The article is aimed at researching the theoretical aspects of strategy and adaptation of enterprise with definition of methods for its estimation. The main elements influencing the development of strategic adaptation are analyzed. Practical use of strategic adaptation is substantiated. Methodical approaches of estimation of strategic adaptation are researched, attention is given to formation of strategy of the company. The international scientific researches on the given topic are analyzed and an example of implementation of strategic adaptation is presented. It has been determined that strategic adaptation is a contemporary instrument of the entrepreneurial activity development. The proposed definition together with the methods for estimating adaptation help to understand the nature of the category of economic management. It is determined, that in preparation of strategic adaptation the model of behavior is being considered, which is divided into passive (change of behavior of the company under requirements of environment), active (change of internal and external environment for the purpose of more effective economy management), and conservative (adaptation to the socio-cultural and political-legal conditions).

Keywords

• adaptation of enterprise
• management of adaptation
• methods of estimation
• logistical enterprises
• efficiency of management
• strategic management
• business strategy