Factors associated with consumer confidence

Abstract

Consumer confidence has a significant impact on both economic trends and consumer behaviour. It is crucial for companies, governments, and scholars to understand the factors that influence customer confidence. Economic indicators, including inflation, unemployment, interest rates, and exchange rates, have a big impact on consumer confidence. Consumers’ perceptions of their current financial status and aspirations for the future may change as a result of changes in these variables. In order to establish the Consumer Confidence Index inCoimbatoredistrict Tamil Nadu, an attempt has been made in this study. According to the study’s findings, a number of significant variables have a direct impact on consumer confidence. A few of these variables include the place of residence, the type of family structure, the occupation, the number of employed and unemployed family members, the size of the family, the frequency with which Tamil television news channels are watched, the use of social networking sites, the frequency with which economic information is gathered, and the level of awareness of economic indicators.