STRATEGY COMMUNICATION IN SPORT

Abstract

Introduction. Communication is a fundamental means of psychosocial interaction. The determining factors of communication are: communication actors, code and communication channel, contextual and environmental factors, and bilateral communication and feedback. Methods and material. Research of the specialized literature was the mean method in order to achieve the paper. There are some sources that treat about the communication as technical process. In the same time there are authors that studied about communication in sport fields. We started from the thesis that an efficient communication between coaching team and athlete leads to better performance behavior. Results. Specialized literature debates about the elements of the communication process, and states that the strong link between the source and the receptor. Discussion and conclusions. Study of literature emphasizes the roles of coaching team as sources and the athletes as receptors. A good relation in communication influences the sport performance in athletes’ lifetime.

Keywords

• athletes
• communication
• performance