Social Capital and Value Co- Creation: Analyzing the Mediating Role of Structural Capital (Case Study: Export companies of ceramic tiles in Yazd province)

Abstract

The determining role of social capital in creating behaviors that lead to shared value creation for the success of organizations led to the purpose of this study to investigate the impact of social capital on the Value Co- Creation with emphasis on the mediating role of capital Be structural. This study is applied in the field of descriptive survey studies in terms of purpose, application and in terms of data collection. The statistical population of the study consisted of managers and supervisors of Export companies of ceramic tiles in Yazd province. Using random stratified sampling method using Cochran's formula, 183 people were selected as the research sample. The data needed to analyze the relationships were collected using a questionnaire whose validity was assessed and confirmed using content validity ratio and content validity index and its reliability was assessed using Cronbach's alpha coefficient. Hypothesis analysis was performed using structural equation modeling with partial least squares approach using SMART-PLS software. The results show that social capital, in addition to having a direct effect on value co-creation behavior, also has a positive and significant effect on value co-creation behavior through structural capital.

Keywords

• social capital
• value co- creation behavior
• structural capital