The impact of transformational leadership to job perfomance through self - efficacy and creativity of salesperson (Case of logistics industry in Ho Chi Minh City)

Abstract

This study aim to test the impact of the transformational leadership on performance through the self – efficacy and creativity of logistics salespersons in Ho Chi Minh City. From there, the author proposes administrative implications to improve the staff’s performance of this industry. Qualitative research was conducted by 2 group discussions with 5 logistics experts to adjust the model and scale, to discuss research results. Quantitative research was conducted by direct survey and online. The methods and tools used for data analysis are descriptive statistics, scale testing, EFA analysis, CFA test, SEM model theoretical test using SPSS and AMOS software. The research results show that the transformational leadership has a positive impact on salesperon’s self - efficacy and creativity; Self - efficacy and creativity have a positive impact on the salesperson’s performance of logistics companies in Ho Chi Minh city. The research results as a basis to make administrative implications to improve the performance of logistics’s salespersons in Ho Chi Minh City.

Keywords

• phong cách lãnh đạo chuyển đổi
• sự tự tin
• sự sáng tạo
• kết quả làm việc
• nhân viên kinh doanh
• logistic