A benchmarking approach to the situation and topics in CSR reports of Hungarian corporations

Abstract

Nowadays Corporate Social Responsibility (CSR) is not only one of main keys of corporate success; it is rather its essential requirement or survival issue. CSR strategy has to be integrated and harmonized with the global corporate strategy to realise its advantages. On this basis a research was conducted on the evolution of the concept and definition as well as on the top 10 CSR trends for 2013. Benchmarking appeared as a consequent system to evaluate companies’ CSR contributions towards the economy, society and environment and it was used to compare the topics included in the CSR reports of the best Hungarian companies together with references from case studies of international companies in order to learn from which could be considered as the most outstanding reports in the country.

Keywords

• corporate management
• integrated strategy
• benchmarking
• CSR topics