The Effect of the Loneliness on Creativity in theWorkplace

Abstract

Nowadays, with the competitiveness of organizations and the increasing complexity, creativity is an important factor for gaining competitive advantage in the global arena and the attention of creative people to achieving creative solutions is of particular importance and in situations where economic crises Each organizational entity will be the presence of creative staff as the main organization of the organization and can guide the situation in an appropriate direction. Therefore, it is important to review it. The purpose of this research is to analyze the effect of the loneliness on creativity in the workplace through mediation of job engagement. This research is applied in terms of purpose and in terms of collecting data, survey-descriptive. The statistical population of this research is the staff of the central directorate of Iran Insurance in Isfahan Province. Simple random sampling was used. To analyze the data collected and to test the research hypotheses, PLS 2.0 software was used. The results indicate that the variable of emotional loneliness and social loneliness on creativity in the workplace has a negative and significant effect, and also loneliness in the workplace on creativity has a negative and significant effect through the mediating factor of job engagement.

Keywords

• workplace loneliness
• emotional loneliness
• social loneliness
• creativity
• job engagement