COMPETITIVENESS AND QUALITY OF AGRIFOOD PRODUCTS - KEY FACTORS FOR THE SUCCESS OF EXPORT PROMOTION

Abstract

Article reflects the competitiveness and quality management from the perspective of enunciated historical and methodological approaches. They are listed by management functions and show interrelation between quality and profit, thus addressing the economic entity as the core of acting for promotion of exports. Also, we set the calculation of indicators of competitiveness of agri-food exports from the Republic of Moldova and establish the priorities and the necessary conclusions.

Keywords

• agri-food export
• competitiveness
• quality
• promotion