Ciencia UNEMI (Dec 2013)

Marketing Interactivo Viral En el Área Educativa

  • Ayala Castro, María Fernanda

Journal volume & issue
Vol. 6, no. 10
pp. 64 – 73

Abstract

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The viral interactive marketing represents to the new era of the technology for its benefits where limit doesn't exist, more when its market is young and the interaction permanency is active, all this implies a great effort for the creators of the social networks being its development place. The innovation of the traditional marketing to a viral interactive marketing where people, virtual platforms and to work of the necessities is active, they are working to be implemented in the educational area where it is possible to foment the reading, writting, creativity, investigation and analysis for the projects of the students contributing to the learning of the society.

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