Assessing the Propensity to Car Sharing Services in University Cities: Some Insights for Developing the Co-Creation Process

Abstract

Cities are often characterised by the presence of universities and by a greater number of students, often commuters, with an average age of less than 30 years. The study focused on the city of Enna (Italy), where the university students represent a significant percentage of residents and also a good rate of local travel demand. The survey campaign was conducted over a period of more than one year. A bivariate statistical method was applied highlighting significant variables regarding several features of a car sharing system. Additionally, non-parametric statistics and a before and after analysis were performed to evaluate the influence of implementation of the shared transport service. The results can also offer insights into the improvement of transport supply in urban context and the possible implementation of the co-creation actions between the companies managing the service with the end-users.

Keywords

• sharing economy
• propensity to car sharing sustainable transport systems bivariate analysis
• non-parametric test
• before and after analysis
• co-creation