Investigating the impact of entrepreneurship on the psychological empowerment of rural women members of agricultural cooperative companies in Semiram County

Abstract

Context and purpose. This study aimed to analyze the effect of the tendency to entrepreneurial tendencies and psychological empowerment of rural women members of agricultural cooperatives in Semirom County. This research is applied in terms of purpose and descriptive survey in terms of research method. Methodology. This research is applied in terms of purpose and is considered a descriptive survey in terms of research method. To collect the data, a questionnaire was used based on the ordinal scale and the Likert level scale, the validity of which was confirmed by experts, and its reliability was confirmed by calculating the Cronbach's alpha coefficient. The study's statistical population was 239 rural women members of agricultural cooperatives in Semirom County. The sample size was calculated using the Krejcie-Morgan table of 148 people and the sample members were selected by simple random sampling. Also, in order to analyze the data, the structural equation modeling method with partial least squares approach and using Smart-pls3 software was used. Findings and conclusions. Results showed that the tendency to entrepreneurial tendencies has a positive and significant effect on lifestyle. Lifestyle has a positive and significant effect on the components of psychological empowerment (sense of competence, sense of autonomy, sense of effectiveness, sense of meaning) with path coefficients. The results also indicate the effect of entrepreneurial tendencies on the psychological empowerment of rural women members of agricultural cooperatives in Semirom city with the mediating role of a healthy lifestyle.

Keywords

• entrepreneurship orientation
• psychological empowerment
• lifestyle
• women
• agricultural cooperative