Construction RBI index – role of brand index - for brand valuation insurance company

Abstract

In fact in recent years in Vietnam, general corporate valuation and pricing of insurance companies operating in particular for corporate restructuring more difficult, especially brand valuation issues. Thus, the analysis and find out the factors that affect brand valuation insurance companies have important implications for insurance companies and government today. According to a study by Interbrand organized in collaboration with JP Morgan in 2005 concluded that, on average, brands account for at least one-third share value. However, there are cases where brand occupies a very high rate as McDonalds (71%), Disney (68%), Coca-Cola and Nokia (51%). So how do I know how much the brand contribute to creating value income of the company? The objective of this article is to identify the factors that generate income for insurance companies and the role of the brand to impact how this income stream by building scale consists of 10 elements through design design a questionnaire and conducted interviews with senior professionals in the insurance companies currently operating in Vietnam is the director, deputy directors, investment managers and chief accountants. Using SPSS version 16.0 software survey process to determine which indicators RBI for insurance companies to Vietnam equivalent RBI = 78.3%. Then test this index RBI deal worth selling life insurance venture Bao Minh - CMG in early 2007. There is not much difference in brand value of life insurance venture with RBI Bao Minh - CMG is 77.9%.

Keywords

• chỉ số vai trò thương hiệu - rbi
• kinh doanh bảo hiểm thuần túy
• dự phòng nghiệp vụ
• kinh doanh rủi ro