DEVELOPING PREDICTIVE MODELS OF INTERNET SERVICE STRATEGIES

Abstract

Issues related to strategic managementof interactive online services as well as difficulties in predicting results of strategies’ implementation were studied in the article. As a result methodological andtechnological solutions were workedout; the solutions are based on usage ofsimulation and particularly based on thecombination of such methods as systemdynamics and agent-based modeling.

Keywords

• имитационное моделирование
• стратегическое уп равление
• агентное моделирование
• системная динамика
• муравьиные алгоритмы
• моделирование поведе ния
• сбалансированная система по казателей
• simulation
• strategic man agement
• agent-based modeling
• systemdynamics
• ant algorithms
• behavior mod eling
• balanced scorecard