TRANSMEDIA SKILLS AS AN INTEGRAL PART OF THE 21ST CENTURY PROFESSIONAL: STRUCTURE AND DEVELOPMENT

Abstract

Defining necessary skills of the 21st century professional is an up-to-date issue of discussion in vocational pedagogy. In the research, transmedia skills are proposed as an integral part of a professional that determine abilities to present oneself in media sources and to organize an effective networking. The aim of the research is to define the skills based on transmedia theory and to prove the effectiveness of implementing transmedia skills into the course of the English language. Various methods are used-questionnaires, tests, rubrics and pedagogical observations. The results of the research show that transmedia skills can have positive impact on the efficacy of professional skills and level of English of undergraduate students.

Keywords

• transmedia theory
• vocational pedagogy
• transmedia skills
• development of professional skills
• online self-presentation
• professional culture