THE IMPACT OF COVID-19 ON THE CHANGE IN CONSUMER BEHAVIOUR IN ROMANIA

Abstract

The world has faced numerous challenges in recent years, which have triggered significant changes in the behaviour of individuals. The COVID-19 crisis subjected the business environment to unprecedented trials, with multiple changes taking place in the way of business management, the influence being strongly felt in the commercial sector as well. The present work aims to analyse the impact that the COVID-19 pandemic generated on consumer behaviour in Romania, as well as the changes regarding the mentality of individuals in this regard. Thus, the results of our own research verify the hypothesis that, during the pandemic, online trade has acquired a new dimension, consumers being particularly concerned with procuring essential goods, with changes in purchasing and consumption habits taking place.

Keywords

• pandemic
• consumer
• commercial activity
• covid-19