Emphasizing publishers does not effectively reduce susceptibility to misinformation on social media

Abstract

Survey experiments with nearly 7,000 Americans suggest that increasing the visibility of publishers is an ineffective, and perhaps even counterproductive, way to address misinformation on social media. Our findings underscore the importance of social media platforms and civil society organizations evaluating interventions experimentally rather than implementing them based on intuitive appeal.

Keywords

• disinformation
• facebook
• fake news
• social media
• souces