Journal of Management Small and Medium Enterprises (SME's) (Aug 2019)

STRATEGI PENGEMBANGAN OBJEK WISATA ALAM GUNUNG FATULEU

  • Calvin Antonio E Cornelis,
  • Apriana H J Fanggidae,
  • Tarsisius Timuneno

DOI
https://doi.org/10.35508/jom.v8i1.1420
Journal volume & issue
Vol. 8, no. 1 Mar

Abstract

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The purpose of this study is to describe tourism development strategies in increasing visits to the Mount Fatuleu Nature Tourism object. Research types used are Qualitative Descriptive Research, Where researchers intend to describe existing phenomena by analyzing and presenting systematic facts to facilitate understanding and withdrawal conclusions. By using Qualitative Methods then the data obtained will be more complete, more profound, credible, and meaningful, so the research objectives can be achieved. The population in this study included all those who knew and had visited Mount Fatuleu Tourism Object in Kupang Regency. In this study, the sample was adjusted to Roscoe's theory (in Sugiyono, 2007), that the sample size that was feasible in the study was at least 30 to 500. In this study the method used to analyze was descriptive analysis method to answer the driving and inhibiting factors development of the Gunung Fatuleu Tourism Object in Kupang Regency. Whereas to answer the strategy of developing the Gunung Fatuleu Tourism Object in Kupang Regency using a SWOT analysis. Keywords : Tourism Development